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Are you a Samantha? A Felicity? An Addy?



Dive into the world of American Girl, the franchise that has captivated the world for generations. 

For four decades and counting, American Girl has been a defining force in the lives of young girls, shaping their understanding of history, identity, and selfhood. But the story of its creation—and the visionary woman behind it—has never been fully told...until now. An American Girl is the fascinating tale of Pleasant Rowland, the trailblazing founder who disrupted the toy industry with her line of dolls defined by their high-quality craftsmanship and rich, educational backstories—and how this iconic brand from America’s heartland ended up shaping girlhood for generations.

“Entertaining. . . . A lively contribution to the history and business of girlhood.” —Kirkus

“Come for Samantha & Addy, stay for the riveting story of the uncompromising, visionary woman who reclaimed girlhood for girls and along the way built a company and brand unlike any before it.”—Marisa Meltzer, NYT bestselling author of Glossy and It Girl

“fascinating story of how Rowland’s massive American Girl empire came to be and why we're still obsessed today.”—Danielle Dreilinger, author of The Secret History of Home Economics

“Entertaining. . . . A lively contribution to the history and business of girlhood.” —Kirkus “Come for Samantha & Addy, stay for the riveting story of the uncompromising, visionary woman who reclaimed girlhood for girls and along the way built a company and brand unlike any before it.”—Marisa Meltzer, NYT bestselling author of Glossy and It Girl “fascinating story of how Rowland’s massive American Girl empire came to be and why we're still obsessed today.”—Danielle Dreilinger, author of The Secret History of Home Economics